More than a dozen new high-end brands joined the luxury lineup at JFK Terminal 8 last year, and they took center stage on June 14th for an experiential event featuring live demonstrations and activations from many of the terminal’s A-list brands.
International Shoppes, American Airlines, the Port Authority of New York and New Jersey and Westfield came together to celebrate the success of the luxury International Shoppes and enjoyed some unique activations and tutorials at the event.
Some of the fun included a professional tie knotter who provided easy-to-follow tutorials at Hugo Boss, and handwriting experts analyzed guests’ signatures to reveal interesting personality traits inside Montblanc. Floral designers at Ferragamo also created one-of-a-kind purses made completely out of flowers.
To learn more about the International Shoppes and their success at the American Airlines terminal, click here.